Ads for Sean “Diddy” Combs’ newest fragrance, Unforgivable, were rejected by the majority of retailers across the country due to content deemed by some to be too raunchy. Estée Lauder, the fragrance’s parent company, has responded to concerns by re-shooting a new “store-friendly” ad.

“We believe the ads represent the true spirit of Unforgivable. This fragrance is about a man who lives his life with passion and unapologetically, we respect Sean Combs’ creative perspective and support him in his vision. While it’s unfortunate that some retailers were so uncomfortable with something with that much sexual presence, we respect their decision to do what is right for them,” responds John Demsey, Global President, Estée Lauder.

The original ad is still being used in magazines and on billboards.